The Food Standards Agency (FSA) has kicked off a massive campaign to educate consumers about the ‘hidden salt’ in foods such as bread, sandwiches and pizza.The campaign, which goes live this week, features television advertising focused on pizza and sandwiches, and radio and print advertising on bread. It urges consumers to pay closer attention to the salt levels of foods they buy and to choose foods that are lower in salt.The thrust of the campaign is based on survey results that reveal 77% of consumers are unaware that bread and breakfast cereals are among the top salt-contributing foods in people’s diet, according the FSA. “We’re not suggesting people stop eating or even cut down on bread or breakfast cereals, as they are an important part of a healthy diet. But we are saying take a look at the labels to find one that is lower in salt,” commented Rosemary Hignett, head of nutrition at the FSA.The FSA also commented that “supermarket own-label versions of some foods, including bread, are often lower in salt than the branded versions”.The Food and Drink Federation (FDF) has voiced its support for food manufacturers who have reformulated recipes to lower salt. “Our members are totally committed to helping consumers eat more healthily – and reformulation is just one of the ways in which we will continue to make a real difference,” said director of communications Julian Hunt.To read the full story and the industry’s reaction to this campaign, read the next issue of British Baker, out 9 October.
US House Speaker Nancy Pelosi said she agrees with President Donald Trump‘s assessment of the threat posed by American allies and other countries using Huawei Technologies equipment to build 5G networks.Speaking at the Munich Security Conference, Pelosi said she was going to speak with “candor” to European allies about the dangers of allowing a company with connections to the Chinese government to build global information networks.“I tell you, unequivocally and without any hesitation, be very careful when you go down this path unless you want to end up with a society like China,” she said. The “most insidious form of aggression” is for a country to infiltrate technology infrastructure with a company “dominated by an autocratic government that does not share our values.”The California Democrat says she agrees with the Trump administration, which has lobbied European allies to reject Huawei technology as they invest in the next generation of technology.Topics :
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