British Baker makes Twitter debut

first_imgBritish Baker is now on Twitter – the real-time social networking and micro-blogging website that allows people or companies to update their ‘followers’ on their latest news.Twitter has taken the internet by storm and is now being used by bakers as a method of communication with their customers.Among those posting their latest updates are Greggs, Cooplands of Doncaster and Hummingbird Bakery in London. Companies can sign up and create a profile on the website, including information about the business, and can post short updates on what they’re up to – of 140 characters or less.Albion cafe and bakery in Shoreditch, London has taken things one step further by installing the latest techno gadget – BakerTweet – which allows the bakery to send a Twitter alert to any of the cafe’s ‘followers’ on the website, whenever new products come out of the oven. BakerTweet is a gadget connected to the internet which sends a message out at the push of a button, whenever a product is ready, and different messages can be set up for the various products.It was produced by Poke, a digital creative agency based across the road from the Albion Cafe, which wanted a way for for its employees to, as they said, ‘perhaps selfishly’, get the freshest products first. The company soon realised its potential and is promoting it to bakers across the country.Follow British Baker on Twitter at read more

AP7: Proposed reforms could mean lower pensions

first_imgIn it, he laid out options for reforming the PPM, which is the funded part of the first pillar state pension that allows individuals to choose their own investment provider.Addressing the Pensions Group in AP7’s response, Källstrand said the fund agreed with parts of Lundbergh’s study, welcoming the proposal dealing with a system that was adapted to the needs of the individual.He also welcomed the idea of having a clear principal in charge of the funds market.“However, Lundbergh also proposes that the prescription be converted into an insurance-inspired solution with characteristics similar to a traditional pension insurance,” Källstrand said, which would not be in the best interests of savers. Sweden’s Seventh AP Fund has rejected a proposal by pensions expert Stefan Lundbergh to reduce investment risk in the country’s premium pension system (PPM), saying it will lead to lower pensions.Bo Källstrand, chairman of AP7’s supervisory board, said in the pension fund’s official response to the proposal: “In AP7’s opinion, the proposal reduces the likelihood that more pension savers will get a better premium pension outcome and leads to a worse risk diversification in the overall public pension.”AP7 is the national pension fund responsible for the default option in the PPM. Lundbergh, director at Cardano, presented his report to the Swedish government’s cross-party Pension Group at the end of August. Stefan LundberghThe chairman said the proposal could lead to more people being invested in long-term interest-bearing assets with low growth potential and non-existent diversification in relation to the income pension – the portion of Sweden’s state pension that runs alongside the premium pension.Källstrand argued that even though insurance solutions based on a high percentage of long-term interest-bearing assets had given similar returns to equities over the last 20 years, this was because long-term interest rates had fallen over a long period of years.“A doubling of the interest rate from the current level would mean that the return on such a product would remain negative for a very long time,” he said.last_img read more

Pummelling E’Guinea not Falcons’ Priority, Says Oshoala

first_imgAhead of Nigeria’s Super Falcons make or mar final group match against two-time Africa Women Cup of Nations champions Equatorial Guinea, Super Falcons forward Asisat Oshoala has stated that the main goal of the team is to get the maximum three points in the match with less emphasis on the number of goals to be scored.The Dalian Quanjian of China striker believes that aiming for a superior number of goals even before playing the game can be likened to jumping the gun which might be counterproductive. “Our primary aim is to get three points and hopefully we get the goals as much as we can. As a team, we want to score goals but if we start thinking about goals and forget about our primary aim, it won’t be good for us so as a team we just want to go all out.”The former Arsenal and Liverpool of England star insisted that the team’s opponent having lost two games and being automatically out of the championship might want to play for pride which might make life more difficult for the Falcons. “Equatorial Guineahave lost two matches already and this is their last game of the tournament. They know they have nothing to lose and it’s always difficult to play a team like this.” Oshoala insisted that despite the threat that might come with the Guineans trying to play for pride, she believes that the Falcons have all it takes to get the maximum points and still score more goals. “We don’t want to play them and get just one point because that’s not going to be very good for us. We hope to win and with lot of goals.”Equatorial Guinea are currently bottom of Group B at the ongoing AWCON having conceded a total of 12 goals in two games. The hurriedly assembled team lost the first game 5 – 0 to Zambia before suffering a heavy 7 – 1 loss to the Bayana Bayana of South Africa.Nigeria’s Super Falcons will face the Guineans today at 5:30p.m. at the Cape Coast Sports Stadium in Ghana.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more