Abstract: Internet catering concept originated in 2012, a number of cross-border Internet catering industry with Huang Taiji as the representative of the period, with a series of innovative brand marketing and customer interaction and play, formed by Huang Taiji, West master, barberry hall as the representative of the brand "Internet catering mode".
in the background of the catering industry stabilized to pick up under the food O2O, transformation and upgrading, "Internet plus" deeply affected and changed the traditional catering industry. In 2016 for the Internet catering industry, is destined to be an extraordinary 365 days, no cruel competition, minutes may be for the rapid growth of the red sea blue blood. With the tightening of capital and the decline in subsidies, calm down the challenges facing the Internet catering will be growing.
Internet catering concept originated in 2012, a number of cross-border Internet catering industry with Huang Taiji as the representative of the period, with a series of innovative brand marketing and customer interaction and play, become a rapidly rising food new forces, the formation of Huang Taiji, West master, barberry hall and other brands as the representative of the Internet catering mode". Despite the controversy, but they rise to the industry’s greatest significance lies in the different ways and perspectives to lead a certain trend, accelerate the evolution of Chinese food and beverage.
This article is mainly focused on
over the past year the new ten different categories, different operation modes of the Internet takeaway food brand, as the subsequent entry, if you can not make good product differentiation, to the survival and development of the difficulty is harder than before. Food and beverage is a long-distance running project, not only pay attention to speed, but also requires physical strength and endurance. A new round of competition is the strength of the test cycle, competition from various points of latitude top team, product, marketing and operation of the system to enhance the design level of the whole. Look at these ten characteristics of the brand is being or want to step into this industry, you bring some inspiration and reflection.
Top1: flagship specific consumer scene of the elimination of Lang small pot
eliminated Lang was founded in March 2015, homemade recipe hot pot series as the main product, currently covering Beijing, Shanghai. It breaks the traditional Hot pot hall food sales model, using online sales line retail stores and community supermarket sales, will build a Hot pot within 60 minutes on the small Hot pot "fast food". Respectively, in September 2015 and in January 2016 to complete the angel, per-a round of investment. Brand to join the hungry, Baidu takeaway, the United States Mission takeaway ordering platform in July 2015, tens of thousands of single month sales. In the Hot pot delivery field ranked first.
O2O based on Hot pot takeaway is not fresh, but why eliminated Lang appeared, immediately formed a phenomenal effect? Now, out of such a pattern of Lang Hot pot consumption trends judgment based on the traditional Hot pot is because the exchange way change, and fission is more diverse.