Hiptype: allow publishers to understand the reader’s big data analysis tool
e-book with its convenient, cheap, cross platform characteristics, are increasingly favored by all parties. At present, almost all the charges will provide sections of e-book readers read, and then decide whether to buy. In this way, publishers need to figure out where people read, whether they have purchased, or any other experience, in order to sell more e-books. Hiptype, a start-up company in the United States, has developed an e-book reader analysis tool to try to solve the problem.
Hiptype claiming to be e-book oriented Google Analytics, can provide rich data related to e-books. It can not only read e-books and buy the number of statistics, but also draw out "readers map, including the user’s age, income and location etc.. In addition, it can also tell the readers in the reading section after the publishers are free to buy, how many readers read the whole book, and the average reader how many pages, readers love to see from which sections, and the sections in which give up halfway, etc..
Hiptype can be deployed on any device that supports HTML5 technology, but does not support Amazon (micro-blog) Kindle e-book reader. The two founders of the CEO James · Levi (James Levy) and CTO Su Haier · de Lhasa (Sohail Prasad), said that the traditional E-book store sales can only provide the most basic data, the publisher if you want more information, can only choose specific shops that provide analysis services. In contrast, Hiptype can be integrated with e-books, publishers, regardless of the choice of channels, can always get user data.
so, it will not violate user privacy? He said, all the data collected by Hiptype are anonymous. When the user downloads a built-in Hiptype service ebook, will get a tip, you can choose to shield it.
Levi believes that e-book publishers need to learn popular websites, the use of big data becomes more dexterous. For example, publishers can first distribute e-books to a small group of readers, collect their readings, and adjust the publishing strategy. These data can also be used for precision advertising marketing, as Facebook did.
, Hiptype has been working with large publishers, writers and a "good self-help publishing service," he said. He said: we believe that the data will save the book publishing industry".
Hiptype URL: http://s.www.hiptype.com/