in February this year, Target outlined its recent development plan, in the next two years, in clothing and home areas such as the introduction of more than a dozen exclusive brands to revitalize sales. Target has tasted the benefits of the past year, and the introduction of the new children’s brand Cat&, Jack and Pillowfort has been a great success. In addition, Target also works with a number of male brands such as Bevel and Harry s as well as clothing brands Who Wear Wear to attract young shoppers.
and many large retailers like Target are trying to curb store traffic decline and decline in sales of the situation, on the one hand, more and more young shoppers choose local brands, on the other hand, Amazon will continue to occupy the market share in the global scope. Another point is the impact from competitors, WAL-MART’s revenue grew by 63% in the first quarter of this year, more than four times the industry average.
, the retail giant, has decided to invest in equity Casper Sleep, a mattress start-up, while Target has been looking to buy Casper for the past few months, Target said. Target had offered $1 billion to buy Casper, but the two sides couldn’t reach an agreement. At the beginning of the negotiations with Target, Casper has been raising a lot of money. The company generated about $200 million in sales in 2016 and valued at about $550 million after its last private investment in 2015. After the acquisition failed, Target could announce a new round of investment in Casper in the next few weeks.
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just last week, Target announced that it will pass the web site and near the University Campus
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Casper faces fierce competition from rivals such as Tuft&, Needle, Leesa, Purple, Mattress and GhostBed, who are trying to gain market share from traditional Mattress Firm. Casper also sells bed linen, pillows and spring boxes. In addition to its own web site, Casper also sells products at Amazon, WestElm, and dozens of West Elm stores.
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Casper was founded in 2013 and began to enter the public eye in 2014. Since its inception, the rapid development. Casper was the first bed-in-a-box company to sell foam mattresses, which were folded and shipped to customers in a box. Casper offers a 100 day return policy that helps some shoppers to order online mattresses without trying.
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