Experiential bakery marketing after coronavirus

first_img”Experiential marketing is a great way to bring bakery products to life, with initiatives delivering entertainment and samples to customers at local high streets, shopping malls, festivals and train stations.But coronavirus has put an end to that – for now. So how can bakery brands and retailers flex their experiential muscles during and after the pandemic?Keep it localEven when the current pandemic is over, a residual fear of crowds and commuting may persist – the idea of taking the London Underground may horrify some people.Bakery brands and retailers would be wise to consider smaller, community-based events in line with where their consumers live. This could work particularly well for independent bakeries selling unbranded items – the goodwill of a local clientele can be used to fuel these kinds of events. Think tea parties, online bakery masterclasses and the like – activities to bring people together, virtually and in reality, after such an isolating period.Keep it outsideHeyHuman worked with BelVita on an interactive musical pop-up campaign at key train stations such as Waterloo that featured plenty of physical customer interaction that ranNaturally, that couldn’t happen now, but reimagining the campaign as a socially-distanced street parade could do the trick. Crowded spaces were once experiential’s proverbial bread and butter – brands and retailers are now required to think about how their product works in a socially distanced context. What about a field? Or from an open-air car park?Keep it safeSafety will be the watchword for everything brands do. Hygiene is going to top the list for customers, both in retail stores and when it comes to experiential activity. That means you have to change everything.Traditional sampling will have to be re-thought completely. Brands need to think creatively about how they can get samples to their consumers in the safety of their own homes. They could team up with food delivery services; there are companies like Amazon that offer the opportunity to include packaged good samples in the familiar Amazon box. In other words: we’re likely to see the humble door drop make a comeback.There is no definitively right or wrong way to tackle what comes next. However, what the bakery industry can do is ensure it is catering to every element of the experience. For established brands, digital amplification should be top of the agenda. For local bakeries and retailers, this is where the senses can really come into play – they need to ensure that interaction is supplemented with something else that keeps their personal brand in customers’ minds. Think how display items can be framed so customers don’t have to press against the window; perhaps that all-important smell of fresh bread could be utilised away from the actual bakery, its aroma surrounding promotional signage. If they adapt to a safer, more considered approach, British bakers can still create experiences worth remembering.” Liz Richardson, managing director and partner at communications agency HeyHuman, looks at the ways in which coronavirus will change how customers experience the baking industry.last_img read more

Fyre Festival Founder Billy McFarland Announces New ‘Game Of Thrones’-Themed Event, Yce Festival

first_imgDisgraced Fyre Festival founder Billy McFarland may be in prison, but it looks like he’s still up to his old tricks. The faux mogul has announced a new event which he hopes will help change the narrative of disastrous failure surrounding his 2017 Bahamian luxury getaway-turned-epic shitshow.The new venture: Yce Festival, a three-day, Game of Thrones-themed festival set to take place on private land in The North Pole that was formerly owned by Santa Claus. Yce Festival is set to take place on May 17–19th, coinciding with the highly awaited series finale of Game of Thrones on HBO.McFarland announced the event via press teleconference from FCI Otisville, in Orange County, New York, where he is currently serving a six-year prison sentence after his conviction for defrauding ticket purchasers and investors for Fyre Festival, as well as attempting to sell over $100,000 worth of fraudulent tickets to exclusive events like the Met Gala and the GRAMMYs after the initial failure of Fyre Festival.“Yce Festival is a continuation of the core beliefs we established with Fyre Festival,” McFarland noted from prison. “Fyre Festival had its challenges, and my team and I all learned a lot. Some of us are paying for it dearly. But, like a phoenix…nay, a Dragon rising from the ashes, we are going to take all of that, absorb it, and make Yce the most epic event of all time! Just wait until you see what we have in store for Yce Festival…Winter is coming!”Alluding to the festival’s Game of Thrones theme, McFarland explained that “for my first event back, I knew there would be a lot of risks involved and a lot of questions from potential ticket-buyers. With that in mind, I knew that if I partnered with a rock-solid IP like Game of Thrones, people wouldn’t be able to resist attending even if it was me putting it on. Game of Thrones is the most epic television franchise of all time, and only I could bring something this epic to life. Plus, the ‘Yce’ and ‘Fyre’ thing was just too perfect not to explore.”“We totally dove into the Game of Thrones universe to make sure this is unlike any event anyone’s ever seen. I don’t want to give too much away now—but let’s just say, don’t be surprised if you run into some ACTUAL DRAGONS at Yce Festival.”When asked how he would acquire dragons, an imaginary creature that never existed, McFarland responded with confidence that “anything is possible” and that “money is no object.” Proclaimed McFarland, “We’re just gonna do it and be legends … We haven’t found them yet, but if anyone can, it’s my guy Andy King.”McFarland promised that Yce festival would be the definitive premium experience for Game of Thrones fans as they say goodbye to the beloved franchise. Each ticket will come with accommodation, ranging from the general admission “Wildling Camping” package up to the ritzy “Lannister Super VIP” bundle, complete with your own private castle on the festival grounds.The price of food and drink is included in the ticket cost, but with a catch. “At Fyre Festival, we were criticized for not providing the gourmet food and catering that we promised in our advertising. Yce festival will remove that burden entirely. In keeping with the immersive Game of Thrones‘ medieval fantasy theme, ‘Lannister Super VIP’ ticket holders will receive an unlimited allotment of meats, cheeses, wine, and mead. ‘Targaryen VIP’ ticket holders will also have access to the unlimited food and drink, but they will have to rally at least two GA campsites behind them as “bannermen” and take it from the ‘Lannister Super VIP’ attendees by force. For everyone else, it’s a free-for-all. We’re going to release enough livestock onto the grounds to feed all the festival’s attendees, so get out there and hunt yourself a boar!”“I’ve always thought of myself as being a Lannister type—aside from the blonde hair and the whole ‘always paying my debts’ thing—but there’re really some cool options all the way down the line, from the ‘Targaryen Super VIP’ to the ‘Dothraki Horde Rave Camp’ to the ‘Wildling GA Camp.’”In terms of music, McFarland promised that the lineup would be heavy on artists who have appeared on or helped with music on Game of Thrones, such as Ed Sheeran, Coldplay, Sigur Ros, Mastadon, and Of Monsters And Men. McFarland did confirm that Kristian Nairn, the actor who played the beloved character Hodor on the show would be performing during the “long night” late night party. McFarland added, “also, Ja Rule will be there.”Much like the Fyre Festival announcement, the announcement of Yce Festival comes just a few weeks ahead of the scheduled event. When asked if he and his team would have enough time to make the event happen or if they were doomed to repeat the same mistakes, McFarland demurred. “What did I just say a minute ago about the dragons?” he asked, seemingly annoyed. “I said we’re going to do it, and be legends. How is that still unclear?”Sadly, while McFarland seems to be leading the charge for Yce Festival from behind bars, he won’t actually be able to attend the event himself. “I couldn’t get permission to take a leave from my sentence to attend. It’s frustrating, but we’re hoping that nothing goes wrong so my absence won’t even be noticed. What’s the worst that could happen?”We’ll just have to wait and see how Billy McFarland’s Yce Festival turns out. It admittedly seems like he may once again be in over his head, but if there’s one person who can put together an experience fit for both a medieval king and a homeless pauper, it’s Billy McFarland.Tickets to Yce Festival start at $10,000 for Wildling GA, $300,000 for the Targaryen VIP package (which comes with a private dragon ride for you and your 5 closest friends), and $500,000 for the full “Lannister Super VIP” package. To purchase your tickets to Yce Festival, head here.April Fools!last_img read more

Peanut school snacks

first_imgThe World Food Programme (WFP) plans to invest $1.75 billion a year over the next decade in school feeding programs, and the Feed the Future Peanut Innovation Lab at the University of Georgia College of Agricultural and Environmental Sciences is working to see how peanuts might provide the protein, minerals and micronutrients those kids need to thrive.“We zeroed in on the potential for school feeding several years ago as a way to reach hungry kids, so we’d already put a lot of thought into how to go about it,” said Jeff Johnson, a retired executive with Birdsong Peanuts who serves on the External Advisory Committee for the Feed the Future Innovation Lab for Peanut.In a plan called Decade of Action, WFP plans to ensure that school-aged children around the world receive adequate nutrition through school meals and snacks by 2030. Making children healthier is an important goal, but the WFP also makes the point that healthy children do better in school, maximizing the impact of billions of dollars spent on primary school education.Because peanut is nutritious, relatively inexpensive and shelf stable, the nut already is the main component in Ready-to-Use Therapeutic Food to help children recover from severe malnutrition and in supplementary foods to prevent malnutrition. Numerous studies show cognitive benefits to people who consume nuts; research currently under way through the Peanut Innovation Lab could directly show that eating peanuts can help children succeed in school.“We’ve been working on feeding in Africa for 15 years strictly from a humanitarian standpoint, but if the World Food Programme is going to spend $50 billion and completely change the food-aid trends in Africa, they are going to have to have a lot of product,” Johnson said. “We think peanut products are the only thing that can be done as conveniently and inexpensively and in the volume that will be required.”Birdsong Peanuts and the National Peanut Board each are investing through the Peanut Innovation Lab in a research project in Ghana to evaluate the effectiveness of a school snack developed by Washington University’s Mark Manary.Many students in Ghana, like children in other low- and middle-income countries, receive sporadic school meals, but they are starchy and may not contain the best ingredients to help a hungry child grow and concentrate in class.Manary, one of the key inventors the peanut-based therapeutic food that’s become the standard for emergency feeding, is producing and testing a peanut-based snack with students in northern Ghana to gauge the effects on physical growth and cognitive learning.He is working with Matilda Steiner-Asiedu, a nutrition professor and dean of the School of Biological Science in the College of Basic and Applied Sciences at the University of Ghana.The four-year project is funded with $500,000 from the Peanut Innovation Lab, $100,000 from Birdsong Peanuts and $100,000 from the National (U.S.) Peanut Board, a research, marketing and promotion organization supported by the 7,000 American peanut farmers.In the randomized clinical trial, 750 kids ages 6 to 9 will eat one of three school snacks: a peanut-based food, the same peanut-based food with milk included, or a snack made with a local tuber or cereal. At the end of the school year, the students will be measured for height and change in cognitive testing. All the snack formulas will include the same supplemented micronutrients.“The results will help determine whether the power of the peanut, which has been such a game changer in other food aid products, can be channeled to school age children as well,” Manary said.Feeding one meal a day and providing basic health interventions to 73 million primary school children in the world’s poorest countries would cost around $5.8 billion a year, the WFP estimates, but the return on the investment is 20 times the cost.  While WFP just announced the 2030 School Feeding Strategy, the Peanut Innovation Lab many months ago began to explore the possibility of partnering with Birdsong and the National Peanut Board to research a school snack, knowing that the project could benefit both African students and U.S. farmers.“The (National) Peanut Board has always been humanitarian-minded and forward-thinking. This seemed like a natural fit. We’ve been talking about this for quite some time,” Johnson said.“We appreciate the opportunity to partner with the Peanut Innovation Lab and Birdsong Peanuts to possibly give millions of children a brighter future,” said Bob Parker, president and CEO of the National Peanut Board. “Our farmers take great pride in producing a nutritious and wholesome food product. Peanuts are an ideal food for such a program because of the shelf stability, cost and familiarity with African children.”While African farmers with help from national programs and the Peanut Innovation Lab are making strides to increase yield and improve quality, they currently produce only a fraction of the demand that would be created by a sweeping plan to feed school children across Africa.“If the World Food Programme and partners are going to spend $50 billion, that’s a game-changer. This has huge implications. It’s going to take a while to get there, but there will be opportunities for U.S. growers and manufacturers,” Johnson said.He predicts that peanut-based products for African students might be made in a combination of ways – in Africa with nuts grown in Africa, in Africa with nuts grown in the U.S. and in the U.S. with nuts grown in the U.S. Feeding the 73 million children in need of better nutrition would require all three.last_img read more

New Biz for Brattleboro

first_imgLSI will provide new custom built computers, with a large number of cases to choose from for your own colors and style you need. They will be dealing with New and Used or Refurbished systems as well. Parts and upgrades for there customers and anyone wanting to upgrade or trade in for a larger one.last_img

Bear Encounters: Black Bear Killed after people feed it and take selfies

first_img“This is a classic example of why we implore members of the public not to feed bears,” Kurt License, a wildlife biologist with the Oregon Department of Fish and Wildlife told WOWK 13 News. “While the individuals who put food out for this bear may have had good intentions, bears should never, ever be fed.” Black bear killed after people feed it and take selfies A 2.5-mile section of the Appalachian Trail in the southern portion of Shenandoah National Park has been closed due to bear presence. The park’s superintended closed off-trail camping on June 12 on the portion of the trail extending from Riprap Trailhead (mile 90 of the Blue Ridge Parkway) to south of the Wildcat Ridge Parking (mile 92.5). The closure does not impact developed campsites, shelters or the actual trail. Hikers and campers are reminded to never surrender food or backpacks to a bear. Regulations in Shenandoah National Park require people to remain at least 50 yards away from a bear. Food and scented items such as deodorant or toothpaste should never be left in the tent while camping. If a bear approaches you, talk in an assertive voice, make loud noises, try to appear as big as possible and do not run. Ensure the bear has an escape route and slowly back away from the bear, avoiding eye contact. Bears are generally weary around people and will run away. Black bear attacks are extremely rare. Camping on a portion of the Appalachian Trail has been closed due to bear encounters The decision to close the area to off-trail camping came after bear activity in the area resulted in bears getting human food on two occasions. This has led to an increased risk to both humans and bears, resulting in the temporary closure. A young black bear described as “friendly” has been euthanized after people posted selfies with the bear on social media. The Oregon Department of Fish and Wildlife report that the bear had been hanging around a boat dock at Hagg Lake in Scoggins Valley Park, about 34 miles west of Portland. Wildlife officers were called to the dock several times after individuals left food for the bear. When officials tried to trap and relocate the animals they received a report that the bear was near the highway eating trail mix and sunflower seeds that someone had left for it. Officials then determined the bear was too habituated to humans and that it would not be safe to relocate the animal. Instead, it was shot and killed.last_img read more

Americans’ love/hate relationship with money

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Mocking those with money is a popular pastime. The rich are an easy target. There are relatively few of them — the much vilified 1% — often stereotyped as greedy, corrupt, amoral — people who unblinkingly pay bribes to ensure their children can punch their own ticket to wealth by getting into the best schools.In the “Conflicted States of America,” many resent the rich, but would also like to join them. And then you have Warren Buffet and Bill Gates and hundreds if not thousands of others among America’s wealthy who fund scholarships that send other people’s kids to college, and endow programs, entire schools, hospitals and much more.Add into this complicated mix the wealth gap — which is widening and has become a huge political issue. Financial marketers live and breathe money, and help sell what it can do. But do you really understand how other Americans, even yourself, really feel about it? continue reading »last_img read more

DraftKings (DKNG): Q3 earnings report

first_img“The resumption of major sports such as the NBA, MLB and the NHL in the third quarter, as well as the start of the NFL season, generated tremendous customer engagement,” DraftKings CEO Jason Robins said in a press release.The company also raised its fiscal year 2020 guidance to a range of $540 to $560 million, from a range of $500 to $540 million. DraftKings said it expects $750 million to $850 million in revenue for 2021.DraftKings spent millions last quarter on its partnerships, including with Michael Jordan in an equity deal, the New York Giants, Chicago Cubs, Turner Sports and ESPN.- Advertisement – Shares of sports betting company DraftKings jumped more than 7% in premarket trading Friday after the company reported better-than-expected third quarter results and a surge in users.Here are the results:Loss per share: 57 cents, vs 61 cents expected, according to a Refinitiv survey of analystsRevenue: $133 million, vs $132 million expected, according to RefinitivThe company said its monthly unique payers surpassed 1 million, a 64% increase compared to the same quarter a year ago.- Advertisement – – Advertisement – The company had been looking to increase its brand exposure as it fought to gain market share in the growing sports betting landscape. Currently, 19 states, plus Washington D.C., allow online sports betting. Six states legalized sports wagering but are not yet operational, while two states are working on legislation to allow betting.  DraftKings in April combined with Diamond Eagle Acquisition Corp., a special purpose acquisition company (SPAC), and gaming technology provider SBTech to make its public debut. The company’s stock has gained 285.51% this year as of Thursday’s close.Subscribe to CNBC on YouTube.center_img The entrance from the elevators, designed to resemble a tunnel entering a stadium, is pictured at the new DraftKings office in Boston on March 25, 2019.David L. Ryan | The Boston Globe via Getty Images – Advertisement –last_img read more

Varaždin County has launched a project of free bicycle transport by train

first_img“Varaždin County, in cooperation with HŽ Putnički prijevoz, was the first in Croatia to launch a project for free transport of bicycles by train with passengers. Citizens thus, in addition to purchasing a transport ticket for a passenger, also exercise the right to free transport of bicycles in trains running in the area of ​​Varaždin County.”, Said Martinčević. By combining transport by bicycle and train, tourists who visit Varaždin County, but also the local population, get wider travel opportunities, which results in a better and more meaningful offer. Better accessibility of the beauties of our County, and practicality in performing everyday tasks, result in an increase in the quality of life, strengthening the development of a new tourist offer, but also better sustainability of the transport system. “Varaždin is currently the last point on one of the most beautiful and longest cycling routes from the source to the mouth of the Drava. Over 200.000 bicycles pass through this route and a good part of them use integrated transport, which enables their much wider radius of movement. This is important news for tourists, but also for the local population”, Said Miran Bojanic Morandini, director of the Tourist Board of Varaždin County. This is one of the many measures implemented by Varaždin County in order to achieve sustainable transport. Some of the goals are to increase the share of bicycle transport and to increase the share of rail passenger transport. This opens up new opportunities for sustainable travel for our citizens and tourists, which greatly contributes to reducing pollution, but also traffic safety. Source / photo: Varaždin County Tourist Board At the railway station in Varaždin, the chairman of the Tourist Board Natalija Martinčević and the director of the tourist board Miran Bojanić Morandini presented a unique project – free transport of bicycles by train. “In the two years of our mandate, through projects, we have provided more than 1.700.000,00 kuna for the development of cycling tourism and bicycle routes in Varaždin County. Varaždin County is one of the three counties in Croatia that has introduced the quality standard Cyclist Welcome Quality, and as many as 30 accommodation and catering facilities from the area of ​​Varaždin County have become part of it.”, Natalija Martinčević, the chairwoman of the Tourist Board of Varaždin County, emphasized at the end.last_img read more

Fishing, surfing and hunting beckon New Zealanders after coronavirus lockdown

first_imgNew Zealanders will be able to go fishing, surfing, hunting and hiking this week for the first time in more than a month as the country begins to ease its way out of a strict lockdown that successfully slowed the spread of the coronavirus.Around 400,000 people will return to work after the country shifts its alert level down a notch at midnight on Monday, but shops and restaurants will remain closed as several social restrictions remain in place.New Zealand’s 5 million residents were subjected to one of the strictest lockdowns in the world in response to the pandemic, with Prime Minister Jacinda Ardern closing offices, schools, bars and restaurants, including take away and delivery services, on March 26. Beaches, waterfronts and playgrounds were also shut, effectively restricting people to their homes and short walks around their neighborhood.Many businesses, including parliament and the courts, began preparations over the weekend to restart operations this week while maintaining ongoing social distancing rules.Eateries announced contactless delivery plans, retail stores showcased their latest collections online for home delivery and office towers posted social distancing rules in elevators and public areas.Still, Ardern stressed that public gatherings remain banned and asked people to remain in their “bubble”. Topics :center_img Keen fishers will be permitted to cast a line from a wharf only as boating, yachting and other team sports or training remained barred. Hunting will be allowed on private land with special restrictions.”We must make sure that we do not let the virus run away on us again and cause a new wave of cases and deaths,” Ardern said at a news conference on Monday. “To succeed we need to hunt down the last few cases of the virus.”New Zealand has reported 1,122 cases of COVID-19, including 19 deaths, with the daily rate of new infections staying under 1% for the past two weeks.Ben Kennings, general manager for industry group Surfing New Zealand, said people were itching to return to sea in a country where an average 60,000 boarders hit the waves weekly.”We have done well to stay out of the water, but tomorrow there’s going to be a lot of people keen to go surfing,” Kennings said. “It is an individual sport that can be practiced with social distancing.”Trust in governments in Australia and New Zealand has risen since the start of the pandemic, opinion polls show, with their ideologically opposite leaders hailed for their management of the crisis.In Australia, where the rate of new daily cases has likewise slowed to below 1%, two states with small numbers of cases will ease restrictions this week. Western Australia is allowing indoor and outdoor gatherings of up to 10 people to resume from Monday, while Queensland will later this week allow picnics, retail shopping and drives of up to 50 kilometers from home. Other states in Australia’s federal political system, where COVID-19 cases have been higher, are not yet relaxing their rules.Both countries have floated the idea of opening up travel between them, creating a coronavirus-free trans-tasman bubble although no decision has yet been made.Economy reboot While Ardern has generally received public support, there has been growing criticism that similar results may have been achieved with less stringent lockdown measures, as in Australia.Ardern now faces the challenge of restarting a $200 billion trade and tourism dependent economy from a standing start, while facing national elections in September.Treasury has forecast gross domestic product to fall by as much as one-third and the jobless rate to hit 13%, even with NZ$20 billion of fiscal measures announced by Ardern and quantitative easing by the central bank.Ardern stressed this week’s eased conditions were focused on opening up the economy, rather than people’s social lives.”It can’t be return to pre COVID-19 life,” she said. “That day will come, but its not here yet.” last_img read more

UEFA hit back at Arsenal over decision to leave Henrikh Mkhitaryan out of their Europa League final squad

first_img Comment Metro Sport ReporterTuesday 21 May 2019 2:32 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link768Shares UEFA hit back at Arsenal over decision to leave Henrikh Mkhitaryan out of their Europa League final squad Henrikh Mkhitaryan has made 11 appearances for Arsenal in this season’s Europa League (Picture: Getty)‘We have thoroughly explored all the options for Micki to be part of the squad but after discussing this with Micki and his family we have collectively agreed he will not be in our travelling party.‘We have written to UEFA expressing our deep concerns about this situation. Micki has been a key player in our run to the final so this is a big loss for us from a team perspective.‘We’re also very sad that a player will miss out on a major European final in circumstances such as this, as it is something that comes along very rarely in a footballer’s career.‘Micki will continue to be part of our preparations until we depart for Baku at the weekend.’More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing Arsenal Henrikh Mkhitaryan will not feature in Arsenal’s upcoming Europa League final against Chelsea (Picture: Getty)UEFA have hit back at Arsenal over their decision to leave Henrikh Mkhitaryan out of their Europa League final squad, claiming the north London club received assurances regarding the Armenian’s safety from ‘the highest authorities’ in Azerbaijan.The former Manchester United star has played a prominent role in Arsenal’s run to the final against Chelsea, which is scheduled to take place in Baku next Wednesday, but the 30-year-old will take no part amid safety fears following discussions with his club.UEFA, however, insisted they helped devise a comprehensive plan but respect Arsenal’s reluctant decision to leave out one of their highest-earning players.AdvertisementAdvertisementA statement read: ‘Working alongside Arsenal FC, UEFA sought and received assurances regarding the player’s safety in Azerbaijan from the highest authorities in the country.ADVERTISEMENTMore: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City‘As a result of these guarantees, a comprehensive security plan was developed and given to the club.‘While the club acknowledges the efforts that UEFA and the Azeri government have gone to in this matter, we respect the personal decision not to travel with the player.’Arsenal had earlier said in a statement of their own on the club’s official website: ‘We are very disappointed to announce that Henrikh Mkhitaryan will not be travelling with the squad for our Uefa Europa League final against Chelsea. Advertisement Advertisementlast_img read more